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Berlin · 15⁠–⁠17 August 2025
MODERN FLORAL
DESIGN
AN EXCLUSIVE 3-DAY OFFLINE MASTERCLASS DEVELOP IN-DEMAND FLORAL PRODUCTS, ELEVATE YOUR PORTFOLIO WITH WORLD-CLASS GUIDANCE, AND SECURE A PROVEN BUSINESS PLAYBOOK FOR SUCCESS
MASTERCLASSES INTERNATIONALLY ARRANGED
50+
NPS SCORE. AVERAGE PARTICIPANT SATISFACTION RATE
9.5/10
SUCCESSFUL STUDIOS IN: RUSSIA, KAZAKHSTAN, UAE
3
STUDENTS FROM ALL AROUND THE WORLD
12k
COUNTRIES - GEOGRAPHY OF OUR MASTERCLASSES
20
Why this masterclass is unique?
Learn directly from international professionals with 13+ years of experience building commercially successful floral studios worldwide
Unlock 6 signature techniques, craft 4 portfolio pieces per session and cap the course with 1 full-scale event installation — then learn how to convert that creative flair into steady revenue
Modern asymmetrical bouquets
Signature asymmetrical arrangements
Master spiral technic
Modern large-scale floral installation made with fresh flowers
00
:
days
00
:
hours
00
:
minutes
00
seconds
Limited time offer
HURRY AND BOOK YOUR SPOT!
PRICES GO UP IN
*100% MONEY BACK GUARANTEE. ONE MONTH PRIOR TO THE EVENT
3-Day intesive
DEMO + LECTURE + PRACTICE
Lacy Bird Style bouquet & floral box
Large-scale installation
Floral business fundamentals
How to promote your product
Certificate from LBA
eur 1990
reservation
eur 600
VIP
DEMO + LECTURE + PRACTICE
All 3 days Features
3h long personalized class with a tailored training program
eur 2690
reservation
eur 600
VVIP
DEMO + LECTURE + PRACTICE
VIP Program
Lifelong access for all online courses
eur 3190
reservation
eur 600
MOST POPULAR
James Anderson Nutrition Specialist
Share your lifestyle and habits to receive a personalized nutrition plan that fits you best.
Answer 5 questions — and find out if the Modern Floral Design Intensive in Hong Kong will bring you maximum results.
If not, we’ll honestly suggest a better alternative
What is your current experience in floristry?
James Anderson Nutrition Specialist
Identifying your main goal will help us choose the most effective nutrition plan to achieve your desired results.
What is your most important goal at the moment?
James Anderson Nutrition Specialist
The frequency of physical activity is important for balancing your diet with your activity level.
What is your biggest current challenge?
James Anderson Nutrition Specialist
Choosing your preferred cuisine will help us incorporate your taste preferences into the proposed nutrition plan.
*Select one or more options
What level of investment are you ready to make in your growth right now?
James Anderson Nutrition Specialist
Understanding the importance of healthy eating to you will allow us to tailor recommendations that fit your lifestyle.
After the masterclass, what matters most to you?
James Anderson Nutrition Specialist
Knowing how much time you're willing to spend on meal preparation will help us create a realistic nutrition plan.
*Select one or more options
Excellent, This program is the right fit for you!
Leave your contact details, and your personal manager will get in touch with you directly to guide you through the next steps and prepare a tailored proposal just for you
James Anderson Nutrition Specialist
After submitting the form, you will receive a personalized nutrition plan tailored to your responses and preferences. Start your journey to a healthier lifestyle today!
About us
LACY BIRD PROVIDES A WIDE VARIETY OF SERVICES: LUXURY ONLINE FLOWER DELIVERY, OFFLINE FLOWER STUDIOS, EVENT DECOR,
B2B, AS WELL AS FLORISTRY EDUCATION.
IN 2016 WE LAUNCHED LACY BIRD ACADEMY WITH A PURPOSE OF TEACHING THE BEST PRACTICES OF MODERN FLORISTRY TO
EVERYONE WHO SHARES OUR PASSION FOR FLOWERS. SINCE THEN, LACY BIRD ACADEMY HAS TRAINED MORE THAN 12.000 FLORISTS,
ENTREPRENEURS AND FLORAL BUSINESS OWNERS FROM ALL AROUND THE WORLD.
TODAY LACY BIRD ACADEMY IN BASED IN 3 CITIES: IN MOSCOW, DUBAI AND ASTANA. THROUGHOUT THE YEAR WE ORGANIZE OFFLINE WORKSHOPS ALL AROUND THE WORLD: MEXICO, INDONESIA, SOUTH KOREA, GERMANY, NETHERLANDS, AND MANY MORE COUNTRIES AHEAD!
FOR THOSE WHO PREFER ONLINE EDUCATION, LACY BIRD ACADEMY OFFERS A WIDE RANGE OF ONLINE CLASSES — FROM COMMERCIAL BOUQUETS TO WEDDING DECOR.
Book Your Course Consultation
Request a full tour of our Offline Masterclass
We’ll answer all your questions. Simply fill out the form, and our team will reach out as soon as possible
Is this for you?
Flower Lover
craving inspiration, missing beauty in everyday life
immerse yourself in the atmosphere of creativity and elegance
take home unique floral pieces and unforgettable memories
Aspiring entrepreneur
Don’t know where to start, afraid of mis-investing
VALIDATE DEMAND FOR MODERN FLORAL DESIGN
Beginner
NO PORTFOLIO, SHAKY TECHNIQUE, ZERO PAYING CLIENTS
CRAFT 3 SELLABLE PIECES AND LEAVE READY TO CHARGE WITH CONFIDENCE
Experienced florist
CLASSIC STYLE FEELS DATED, CAN’T JUSTIFY HIGHER PRICES
ADD LARGE-SCALE MODERN INSTALLATIONS
REFRESH YOUR AESTHETIC AND RAISE AVERAGE ORDER VALUE BY ~ 30 %
Studio owner
CHAOTIC WORKFLOW, SEASONAL REVENUE DIPS
SYSTEMISE MARKETING
Programme
Third day
· Event decor and working with B2b customers
· Practical part: Arranging large-scale installation
· Q&A and Photo Session
· Certificate presenting
03
· Demo: Spreading bouquet in Lacy Bird style
· Commercial photography
· Practical part: Commercial photography
· Practical part: Spreading bouquet in Lacy Bird style
· Practical part: Bouquet wrapping
· Social Media Promotion, Collaborations + the image component
· Business process in floral industry Part 2.
· Marketing, analysis and sales in floral business
Second day
02
3 INTENSIVE DAYS · 18 HOURS OF LIVE TRAINING · 8 PORTFOLIO PIECES · 1 BUSINESS BLUEPRINT
First day
· Introduction
· Fundamentals of color theory
· Hierarchy of flowers and textures
· The commercial component of a bouquet
· Demo: Asymmetrical arrangement in a box
· Practical part: Asymmetrical arrangement in a box
· Demo: Greenery round bouquet
· Practical part: Greenery round bouquet
· Business processes in floral industry Part 1. Online and offline format
01
Student Stories
Genuine experiences from our community
Mentors
A team of internationally recognized florists and educators — sharing 13+ years of expertise in modern floral design and business growth
Daria Shulzenko
Head of education of LBA
Uses her knowledge to enhance the
world's beauty. Will also teach you
to be attentive to details and turn
your dreams into reality
Oksana Anikina
Chief florist
Сreative person who modernizes
and develops Lacy Bird style with
new trends, experimenting with
new methods and techniques
Anastasia Wolf
Wedding decorator, teacher
Experienced decorator with more
than 100 projects behind her.
Anastasia's works are well
documented around the world and
have been published in various
magazines, such as Vogue UK,
Ruffled Blog, Marie Claire Australia
Oleg Belyakov
Business development manager
Knows all about business
processes in the floral industry
Polina Belyakova
Head of SMM
Knows how to promote in social
media and take them to the top
level
Mentors
A team of internationally recognized florists and educators — sharing 13+ years of expertise in modern floral design and business growth
FAQs
Your questions, answered. Clear and transparent information, everything you need to know before joining.
The term Industrial Metaverse primarily describes the use of virtual and augmented realities in industrial production. With our automation platform, we deliver a significant productivity factor in the manufacturing process of factories, right down to factory monitoring, control, and the smallest changes in the process. With our technology, the pure digital twins of a factory become real digital twins, which are not only depicted virtually and are therefore isolated from reality but can also directly control the real behavior of a factory in nearly real-time.
With our technology, the pure digital twins of a factory become real digital twins, which are not only depicted virtually and are therefore isolated from reality but can also directly control the real behavior of a factory in nearly real-time.
The term Industrial Metaverse primarily describes the use of virtual and augmented realities in industrial production. With our automation platform, we deliver a significant productivity factor in the manufacturing process of factories, right down to factory monitoring, control, and the smallest changes in the process. With our technology, the pure digital twins of a factory become real digital twins, which are not only depicted virtually and are therefore isolated from reality but can also directly control the real behavior of a factory in nearly real-time.
With our technology, the pure digital twins of a factory become real digital twins, which are not only depicted virtually and are therefore isolated from reality but can also directly control the real behavior of a factory in nearly real-time.
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